Our Vision

Our Story

From humble beginnings, the journey was fuelled by single-minded purpose and a clear vision that led to the formation of a prominent trading house with a trail of significant milestones and many achievements.

The company started its operation in 1965 with a singe domestic merchandise store in the city of Dammam. Over the years the company emerged to be the trade and business partner in the country for the leading global corporations in the textile industry, well known as a reliable partner with strong infrastructure and an extensive distribution network backed by warehouse facilities and an efficient supply chain infrastructure.

Over the decades, the company has transformed itself into a conglomerate within the textile business across the GCC. In the 1980s the company billed out its franchisee Boomin Enterprise following its insolvency by injecting capital in the company acquiring 35% of its issued shares. Since then, the company has demonstrated strong support to its affiliate throughout the years saving the reputation of its brand Solaron which we believe to be the top brand on the glob when it comes to blankets and bed sheets.

Recently the company has become the exclusive franchisee of Madame Coco and Yargici in Saudi Arabia and other GCC countries.The company has opened 10 Madame Coco stores and three Yargici stores in KSA in its first year. ​​The Company puts great emphasis on nurturing and promoting its products brands, mindful in protecting the equity of the global brands in its care at the same a great emphasis is also placed on listening to customer and being attentive to their needs and requirements.

Our Mission

To be the customer’s first choice and leading partner for quality products for home and apparels in the Kingdom and GCC.

Our Objective

To enhance the quality of our customers’ lives by offering quality products and outstanding services. We put the customer at the centre of everything we do, every day, and a short but important list of corporate values guides our actions and decisions.

Our Values

People First

We believe the potential of our Company has no limit and is driven by our associates and their imagination. We are committed to an environment that attracts, motivates and recognise high performance.


We are here to please our customers - without them, nothing els matters.


We take pride in everything we do. From our people to our products, and in our relationship with business partners and our community, quality is our signature.


We are committed to provide a superior returns to our shareholders. It’s everyone’s job.


We do business with the highest level of integrity. Every day, in everything we do.

Corporate Responsibility

We build sustainability into every corner of our enterprise so that our continued financial success will enhance the lives of our many stakeholders, the communities where we have a business presence and the natural environment upon which we rely.

Business Activities and Strategic Orientations The foundation of a winning strategy

Only one business

For over 50 years, the company has continually devoted itself to the same business: trading, and become one of the Kingdom’s leading company.

Focused development strategy

The company’s development strategy focuses on offering an extensive breadth, depth and differentiated assortment of merchandise and investing in our supply chain, infrastructure and distribution network.

A strategy of constant, sustainable growth

Supported by loyal and stable management, the company has always targeted constant, sustainable growth. Since its very beginnings, the company has been committed to developing its presences in the all regions of the Kingdom.

A company that constantly adapts

We relies on great continuity in our strategy mind-full that continuity does not prevent renewal. Therefore, we transform our business to adapt to changes in order to consolidate our leadership and increase our chances of success int he future. The challenge is twofold: it is necessary both to purse the strategy which has enabled us to be successful over the last fifty years and , at the same time, to develop our business in tune with a profound changing world.